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1 Year Access 
Intermediate
1 Students 
54 minutes 
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Value Centric Selling is a modern Value Selling and Sales Strategy course designed to help professionals master Customer Value creation through Solution Selling and Consultative Selling techniques. It emphasizes Needs Analysis and crafting a strong Value Proposition to improve Client Engagement, enhance Sales Effectiveness, and strengthen Relationship Selling in competitive markets.
This course covers Module 1: Introduction to Value-Centric Selling and Module 2: Building Customer Relationships, helping learners apply Value Selling principles in real-world scenarios. It develops Customer Value understanding, improves Consultative Selling skills, and strengthens Sales Strategy execution. Participants learn Needs Analysis, enhance Client Engagement, and refine Value Proposition delivery for higher Sales Effectiveness.
Modules 3–5 focus on Communicating Value Effectively, Demonstrating and Delivering Value, and Sustaining Value and Building Loyalty. Learners strengthen Sales Effectiveness through advanced Value Selling techniques, deepen Customer Value insights, and improve Relationship Selling. The program ensures strong Client Engagement, optimized Sales Strategy, and long-term success through consistent Value Proposition alignment.
After completing the Value Centric Selling course assessment, you will be eligible to receive a CPD-accredited certificate worth £9 from One Education to demonstrate your achievement.
The certificate is also available as a printed hard copy delivered by post for £15.
Value Centric Selling is essential for sales professionals who want to move beyond product-focused selling and instead emphasize the value and outcomes their solutions deliver to customers. This course helps learners understand how to align sales approaches with customer needs and business impact.
Studying this course develops skills in value communication, customer analysis, and consultative selling. It prepares professionals to identify client pain points, present tailored solutions, and demonstrate measurable business value that strengthens trust and improves sales success.
The Value Centric Selling course has a total study time of 54 minutes. Learners can work through the material at a flexible pace, enabling them to complete the programme conveniently while developing practical skills in value-based selling, customer-centric sales approaches, and effective deal positioning techniques.
The Value Centric Selling course is suitable for learners with a basic understanding of sales, marketing, or business development. Strong communication skills, persuasive ability, and customer-focused thinking are recommended. The course is fully online and accessible from any internet-enabled device, allowing flexible study at your own pace and convenience.
It focuses on selling products or services based on customer value, needs identification, solution-based selling, relationship building, and demonstrating ROI (return on investment) to clients.
No, beginners can join, although basic knowledge of sales or marketing is helpful.
It is usually delivered online through self-paced modules, sales strategy exercises, and role-play selling scenarios.
Yes, most courses include sales pitch simulations, value proposition development tasks, and scenario-based assessments.
You will receive a certificate of completion in Value Centric Selling.
You can work in sales, business development, account management, customer success, or solution selling roles across various industries.
| Module 1: Introduction to Value-Centric Selling | |||
| Introduction to Value-Centric Selling | 00:09:00 | ||
| Module 2: Building Customer Relationships | |||
| Building Customer Relationships | 00:09:00 | ||
| Module 3: Communicating Value Effectively | |||
| Communicating Value Effectively | 00:11:00 | ||
| Module 4: Demonstrating and Delivering Value | |||
| Demonstrating and Delivering Value | 00:11:00 | ||
| Module 5: Sustaining Value and Building Loyalty | |||
| Sustaining Value and Building Loyalty | 00:14:00 | ||
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