Copywriting Level 4 Diploma
Copywriting Level 4 Diploma
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Level 4
5 Students -
2 weeks, 1 day
Description of Copywriting Level 4 Diploma
The Copywriting Level 4 Diploma offers a comprehensive path to mastering persuasive writing. This course covers essential areas like advertising writing, marketing writing, and promotional writing, equipping you with the tools to create powerful text.
Throughout the Copywriting Level 4 Diploma, you will learn key copywriting techniques, from crafting attention-grabbing headlines to mastering the writing process. It delves into content writing strategies and how to apply them for maximum impact.
Achieving this qls qualification provides you with expert copywriter training, preparing you to excel in the world of copywriting online. Whether you’re aiming to enhance your marketing skills or develop compelling promotional content, this diploma will set you on the path to success.
Copywriting Level 4 Diploma Course at a Glance
Learning Outcome
- Know what copywriting is & how you can use it for selling your products & services
- Learn about the career options that you can choose as a copywriter
- Create an accurate buyer persona by identifying your target audience
- Get a deep understanding of the copywriting process and the components of effective copywriting
- Learn hacks, tips & secrets that are used by successful copywriters
Course Design
The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace.
You are taught through a combination of
- Video lessons
- Online study materials
Endorsement of Copywriting Level 4 Diploma
This course has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course is not regulated by Ofqual and is not an accredited qualification. One Education will be able to advise you on any further recognition, for example, progression routes into further and/or higher education. For further information, please visit the Learner FAQs on the Quality Licence Scheme website.
Assessment & Certification
The assessment of this course includes a written assignment which you must prepare and submit after studying the course. Once you submit your assignment, our tutors will assess it and give you a mark. If your submitted assignment is satisfactory you will be eligible for the QLS Endorsed Certificate which you can claim easily from your dashboard.
- Endorsed Certificate of Achievement from the Quality Licence Scheme
Why Dtudy This Course?
Whether you’re an existing practitioner or aspiring expert, this course will enhance your expertise and boost your CV with key skills and an acknowledged experience attesting to your knowledge.
The Copywriting Level 4 Diploma is open to all, with no formal entry requirements. All you need is a passion for learning, a good understanding of the English language, numeracy and IT, and to be over the age of 16.
Choose The Best Copywriting Course for you at One Education
Course Curriculum
| Section 1: Introduction | |||
| Unit 1: Welcome to the Copywriting Course | 00:05:00 | ||
| Unit 2: Course Overview | 00:04:00 | ||
| Section 2: Introduction to Copywriting | |||
| Unit 1: What is Copywriting | 00:05:00 | ||
| Unit 2: Elements of Great Copy | 00:11:00 | ||
| Unit 3: Traditional vs Modern Copywriting | 00:04:00 | ||
| Unit 4: Career Options for Copywriters | 00:12:00 | ||
| Unit 5: Job Description and Responsibilities of a Copywriter | 00:06:00 | ||
| Unit 6: Copywriting vs Content Writing: The Difference | 00:04:00 | ||
| Section 3: Core Concepts of Copywriting | |||
| Unit 1: What is a Short Form Copy | 00:03:00 | ||
| Unit 2: What is a Long Form Copy | 00:02:00 | ||
| Unit 3: Types of Tones Used for Writing Copy | 00:06:00 | ||
| Unit 4: Which Types of Tone You Should Use | 00:07:00 | ||
| Unit 5: Identifying the Target Audience | 00:06:00 | ||
| Unit 6: Qualities That Will Make You a Successful Copywriter | 00:06:00 | ||
| Section 4: Marketing Tactics to Write Copy That Sells | |||
| Unit 1: The Secret to Understand Buyer’s Mindset | 00:04:00 | ||
| Unit 2: Never Make Your Copy Look Like an Ad | 00:06:00 | ||
| Unit 3: 2 Second Hack to Become a Successful Copywriter | 00:05:00 | ||
| Unit 4: Features vs Benefits | 00:04:00 | ||
| Unit 5: The Shocking Truth about Buyers & Customers | 00:04:00 | ||
| Unit 6: So What Test | 00:05:00 | ||
| Unit 7: FOMO: How to Use This Most Powerful Marketing Tool | 00:08:00 | ||
| Unit 8: What’s in It for Me | 00:04:00 | ||
| Unit 9: The Secret to Sell Instantly | 00:05:00 | ||
| Unit 10: Leveraging the Power of Emotions | 00:04:00 | ||
| Section 5: The Copywriting Process: 9 Steps to Make It Easier For You | |||
| Unit 1: Steps in the Copywriting Process | 00:08:00 | ||
| Unit 2: Understand the Product | 00:06:00 | ||
| Unit 3: Performing Competitor Analysis | 00:12:00 | ||
| Unit 4: Create a Buyer Persona / Customer Avatar | 00:06:00 | ||
| Unit 5: Writing the copy | 00:01:00 | ||
| Unit 6: Editing the Copy | 00:02:00 | ||
| Unit 7: Adding Design Elements + Media | 00:07:00 | ||
| Unit 8: Publish the Copy + Promotion | 00:02:00 | ||
| Unit 9: Checking the Conversion from Copy – Measuring Results | 00:03:00 | ||
| Section 6: Copywriting Formulas | |||
| Unit 1: AIDA: The 4 Step Formula | 00:05:00 | ||
| Unit 2: Storytelling: Best Tool for Converting Readers into Buyers | 00:05:00 | ||
| Unit 3: 3 STEP Formula: PAS | 00:06:00 | ||
| Section 7: Headlines | |||
| Unit 1: Section Introduction | 00:01:00 | ||
| Unit 2: Intro to Headlines | 00:07:00 | ||
| Unit 3: Importance of Headlines | 00:03:00 | ||
| Unit 4: Formula to Write Amazing Headlines (Everytime) | 00:09:00 | ||
| Unit 5: How to Use This Formula (With Examples) | 00:02:00 | ||
| Unit 6: Free Tool to Create Attractive Headlines | 00:03:00 | ||
| Unit 7: Practice Exercise | 00:01:00 | ||
| Section 8: 6 Hacks to Write Headlines That Readers Cannot Resist | |||
| Unit 1: Section Intro | 00:02:00 | ||
| Unit 2: Headline Hack # 1 | 00:01:00 | ||
| Unit 3: Headline Hack # 2 | 00:02:00 | ||
| Unit 4: Headline Hack # 3 | 00:02:00 | ||
| Unit 5: Headline Hack # 4 | 00:04:00 | ||
| Unit 6: Headline Hack # 5 | 00:02:00 | ||
| Unit 7: Headline Hack # 6 | 00:03:00 | ||
| Unit 8: Quick Recap | 00:01:00 | ||
| Section 9: Creating the Copy | |||
| Unit 1: Creating Call to Actions (CTA) That Reader’s Cannot Resist | 00:04:00 | ||
| Unit 2: Focus on the Customer | 00:06:00 | ||
| Unit 3: How to Write a Conversational Copy | 00:03:00 | ||
| Section 10: Hacks & Tips | |||
| Unit 1: Collect Winning Pieces | 00:04:00 | ||
| Unit 2: 3 Extremely Powerful Words That You Must Use in a Copy | 00:02:00 | ||
| Unit 3: Using Customer’s Words | 00:05:00 | ||
| Section 11: Practice Exercises | |||
| Unit 1: Recreate Ads | 00:01:00 | ||
| Unit 2: Record Your Copy | 00:02:00 | ||
| Section 12: Conclusion | |||
| Unit 1: Conclusion | 00:01:00 | ||
| Resources | |||
| Resources – Copywriting Level 4 Diploma | 00:00:00 | ||
| Assignment | |||
| Assignment – Copywriting Level 4 Diploma | 2 weeks, 1 day | ||
| Order Your Certificate | |||
| Order Your Certificate QLS | 00:00:00 | ||
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