Instagram Marketing focuses on building brand awareness, audience engagement, and conversions through strategic content, targeted advertising, analytics insights, and consistent visual storytelling tailored to attract and retain the right followers.
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1 Year Access 
Level 2 
12 Students 
2 days, 11 hours Get access to 5000+ courses including this for only £49. Learn More.
This Instagram Marketing course is designed to build a strong foundation in Instagram marketing and modern social media strategy. You will learn content creation techniques, audience engagement methods, and effective hashtag strategy to boost brand awareness. The program focuses on digital growth through practical tools and real-world marketing applications strategies included.
This course covers influencer marketing, Reels marketing, and paid ads to strengthen your social media strategy. You will explore Instagram Business setup content creation strategy and marketing campaigns that drive engagement. Lessons also include branding, audience engagement, and digital growth techniques through structured modules and practical case studies for beginners and professionals.
The program helps you master influencer marketing, Reels marketing, and paid ads while improving brand awareness and audience engagement. It includes customer feedback analysis, rival research, and Instagram utilities for smarter social media strategy. You will also adapt to current trends, ensuring consistent digital growth across businesses and services in real-world scenarios.
Learners complete an assignment designed to evaluate their understanding of the course content. The assignment is reviewed by qualified tutors who provide personalised feedback, allowing learners to demonstrate their applied knowledge and skills.
After completing the Instagram Marketing course assessment, you will be eligible to receive a CPD-accredited certificate worth £9 from One Education to demonstrate your achievement.
The certificate is also available as a printed hard copy delivered by post for £15.
Quality Licence Scheme Endorsed Certificate
Learners also have the option to order a Quality Licence Scheme (QLS) Endorsed Certificate as additional proof of achievement. The QLS Endorsed Certificate can be delivered by post for £69, with an additional £10 postage charge for international students.
This course has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course is not regulated by Ofqual and is not an accredited qualification. Your training provider will be able to advise you on any further recognition, for example progression routes into further and/or higher education. For further information please visit the Learner FAQs on the Quality Licence Scheme website.
Studying the Instagram Marketing course helps learners understand how to effectively grow and promote a brand using Instagram’s visual and interactive platform. It covers content creation, audience engagement, hashtag strategy, reels optimisation, and paid advertising techniques.
This course strengthens digital marketing, creativity, and strategic communication skills, enabling learners to build an engaged audience and increase brand awareness. It also supports business and career growth by providing practical methods to improve reach, drive engagement, and achieve measurable marketing results on Instagram.
The Instagram Marketing course has a total study time of 2 days, 11 hours. This comprehensive programme is designed for flexible learning, allowing learners to progress at their own pace while building practical skills in Instagram marketing, content creation, audience engagement, and campaign optimisation to grow brand presence and drive results.
The Instagram Marketing course is designed for entrepreneurs, marketers, influencers, and business owners who want to build and grow their presence on Instagram. No advanced experience is required, though a basic understanding of social media platforms is helpful. Learners should have access to an internet-enabled device and a stable internet connection to complete the fully online course at their own flexible pace.
This course teaches how to use Instagram to grow an audience, build a brand, and promote products or services effectively.
No. It is suitable for beginners with no prior Instagram marketing experience required.
The course is delivered online, allowing you to learn at your own pace.
Yes. Practical tasks and quizzes may be included to reinforce learning.
You will receive a certificate of completion after successfully finishing the course.
This course supports careers in social media marketing, influencer marketing, digital marketing, content creation, and brand management.
| Introduction to the Course | |||
| Instagram introduction | 00:01:00 | ||
| Module 01: Basics of Instagram | |||
| Basics of Instagram | 00:09:00 | ||
| Module 02: Setting Up an Instagram Business Account | |||
| Part 01: Username Selection Business Account Setup for Instagram | 00:06:00 | ||
| Part 02: Setting Up the Profile | 00:05:00 | ||
| Module 03: Creating Stories | |||
| Creating Stories | 00:09:00 | ||
| Module 04: Advertising and Promotions | |||
| Advertising and Promotions | 00:10:00 | ||
| Module 05: Content Creating Strategy | |||
| Content Creating Strategy | 00:12:00 | ||
| Module 06: Branding and Growth Strategy | |||
| Branding and Growth Strategy | 00:09:00 | ||
| Module 07: Marketing Campaign | |||
| Marketing Campaign | 00:07:00 | ||
| Module 08: Customer Feedback Is Gold | |||
| Customer Feedback is Gold | 00:07:00 | ||
| Module 09: Rival Research and Reverse Engineering | |||
| Rival Research and Reverse Engineering | 00:06:00 | ||
| Module 10: Utilising the Instagram Utilities | |||
| Utilising the Instagram Utilities | 00:08:00 | ||
| Module 11: Some Tricks and Tips | |||
| Part 01: The Importance and Tips of Instagram Marketing | 00:04:00 | ||
| Part 02: Productive Instagram Marketing Tips | 00:12:00 | ||
| Module 12: Instagram for Non-profits and Service Providers | |||
| Instagram for Non-profits and Service Providers | 00:06:00 | ||
| Module 13: Current Trends and Issues | |||
| Current Trends and Issues | 00:05:00 | ||
| Assignment | |||
| Assignment – Instagram Marketing | 2 days, 10 hours | ||
| Order Your Certificate | |||
| Order Your Certificate QLS | 00:00:00 | ||
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