Level 4 Copywriting Diploma

Copywriting Level 4 Diploma

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Learning Outcome


The Copywriting Level 4 Diploma is the best way for you to gain deep insight and knowledge of this topic. You will learn from industry experts and obtain an endorsed certificate after completing the course. Enrol now for a limited-time discounted price.

Like all the courses of One Education, this Copywriting Level 4 Diploma is designed with the utmost attention and thorough research. All the topics are broken down into easy to understand bite-sized modules that help our learners to understand each lesson very easily.

We don’t just provide courses at One Education; we provide a rich learning experience. After purchasing a course from One Education, you get complete 1-year access with tutor support.

Our expert instructors are always available to answer all your questions and make your learning experience exquisite.

After completing the Copywriting Level 4 Diploma, you will instantly get an e-certificate that will help you get jobs in the relevant field and will enrich your CV.

If you want to learn about this topic and achieve a certificate, you should consider this Copywriting Level 4 Diploma from One Education.

We are very upfront and clear about all the costs of the course.

Course design

The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace.

You are taught through a combination of

Certificate of Achievement

Endorsed Certificate of Achievement from the Quality Licence Scheme

After successfully completing the course, learners will be able to order an endorsed certificate as proof of their new achievement. Endorsed certificates can be ordered and get delivered to your home by post for only £89. There is an additional £10 postage charge for international students.

CPD Certification from One Education

After successfully completing the assessment of this course, you will qualify for the CPD Certificate from One Education as proof of your continued skill development. Certification is available in PDF format, at the cost of £9, or a hard copy can be sent to you via post, at the cost of £15.


This course has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course is not regulated by Ofqual and is not an acknowledged lesson. One Education will be able to advise you on any further recognition, for example, progression routes into further and/or higher education. For further information, please visit the Learner FAQs on the Quality Licence Scheme website.

Method of Assessment

To assess your learning, you have to complete the assignment questions provided at the end of the course. You have to score at least 60% to pass the exam and to qualify for Quality Licence Scheme endorsed, and CPD endorsed certificates. 

After submitting the assignment, our expert tutor will assess your assignment and will give you feedback on your performance.

After passing the assignment exam, you will be able to apply for a certificate.


Whether you’re an existing practitioner or aspiring expert, this course will enhance your expertise and boost your CV with key skills and an acknowledged experience attesting to your knowledge.

The Copywriting Level 4 Diploma is open to all, with no formal entry requirements. All you need is a passion for learning, a good understanding of the English language, numeracy and IT, and to be over the age of 16.

Course demo

Course Curriculum

Section 1: Introduction
Unit 1: Welcome to the Copywriting Course 00:05:00
Unit 2: Course Overview 00:04:00
Section 2: Introduction to Copywriting
Unit 1: What is Copywriting 00:05:00
Unit 2: Elements of Great Copy 00:11:00
Unit 3: Traditional vs Modern Copywriting 00:04:00
Unit 4: Career Options for Copywriters 00:12:00
Unit 5: Job Description and Responsibilities of a Copywriter 00:06:00
Unit 6: Copywriting vs Content Writing: The Difference 00:04:00
Section 3: Core Concepts of Copywriting
Unit 1: What is a Short Form Copy 00:03:00
Unit 2: What is a Long Form Copy 00:02:00
Unit 3: Types of Tones Used for Writing Copy 00:06:00
Unit 4: Which Types of Tone You Should Use 00:07:00
Unit 5: Identifying the Target Audience 00:06:00
Unit 6: Qualities That Will Make You a Successful Copywriter 00:06:00
Section 4: Marketing Tactics to Write Copy That Sells
Unit 1: The Secret to Understand Buyer’s Mindset 00:04:00
Unit 2: Never Make Your Copy Look Like an Ad 00:06:00
Unit 3: 2 Second Hack to Become a Successful Copywriter 00:05:00
Unit 4: Features vs Benefits 00:04:00
Unit 5: The Shocking Truth about Buyers & Customers 00:04:00
Unit 6: So What Test 00:05:00
Unit 7: FOMO: How to Use This Most Powerful Marketing Tool 00:08:00
Unit 8: What’s in It for Me 00:04:00
Unit 9: The Secret to Sell Instantly 00:05:00
Unit 10: Leveraging the Power of Emotions 00:04:00
Section 5: The Copywriting Process: 9 Steps to Make It Easier For You
Unit 1: Steps in the Copywriting Process 00:08:00
Unit 2: Understand the Product 00:06:00
Unit 3: Performing Competitor Analysis 00:12:00
Unit 4: Create a Buyer Persona / Customer Avatar 00:06:00
Unit 5: Writing the copy 00:01:00
Unit 6: Editing the Copy 00:02:00
Unit 7: Adding Design Elements + Media 00:07:00
Unit 8: Publish the Copy + Promotion 00:02:00
Unit 9: Checking the Conversion from Copy – Measuring Results 00:03:00
Section 6: Copywriting Formulas
Unit 1: AIDA: The 4 Step Formula 00:05:00
Unit 2: Storytelling: Best Tool for Converting Readers into Buyers 00:05:00
Unit 3: 3 STEP Formula: PAS 00:06:00
Section 7: Headlines
Unit 1: Section Introduction 00:01:00
Unit 2: Intro to Headlines 00:07:00
Unit 3: Importance of Headlines 00:03:00
Unit 4: Formula to Write Amazing Headlines (Everytime) 00:09:00
Unit 5: How to Use This Formula (With Examples) 00:02:00
Unit 6: Free Tool to Create Attractive Headlines 00:03:00
Unit 7: Practice Exercise 00:01:00
Section 8: 6 Hacks to Write Headlines That Readers Cannot Resist
Unit 1: Section Intro 00:02:00
Unit 2: Headline Hack # 1 00:01:00
Unit 3: Headline Hack # 2 00:02:00
Unit 4: Headline Hack # 3 00:02:00
Unit 5: Headline Hack # 4 00:04:00
Unit 6: Headline Hack # 5 00:02:00
Unit 7: Headline Hack # 6 00:03:00
Unit 8: Quick Recap 00:01:00
Section 9: Creating the Copy
Unit 1: Creating Call to Actions (CTA) That Reader’s Cannot Resist 00:04:00
Unit 2: Focus on the Customer 00:06:00
Unit 3: How to Write a Conversational Copy 00:03:00
Section 10: Hacks & Tips
Unit 1: Collect Winning Pieces 00:04:00
Unit 2: 3 Extremely Powerful Words That You Must Use in a Copy 00:02:00
Unit 3: Using Customer’s Words 00:05:00
Section 11: Practice Exercises
Unit 1: Recreate Ads 00:01:00
Unit 2: Record Your Copy 00:02:00
Section 12: Conclusion
Unit 1: Conclusion 00:01:00
Resources – Copywriting Level 4 Diploma 00:00:00
Assignment – Copywriting Level 4 Diploma 2 weeks, 1 day
Order Your Certificate
Order Your Certificate QLS 00:00:00

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