Copywriting Level 4 Diploma
The Copywriting Level 4 Diploma is the best way for you to gain deep insight and knowledge of this topic. You will learn from industry experts and obtain a professional certificate after completing the course. Enrol now for a limited-time discounted price.
Like all the courses of One Education, this Copywriting Level 4 Diploma is designed with the utmost attention and thorough research. All the topics are broken down into easy to understand bite-sized modules that help our learners to understand each lesson very easily.
We don’t just provide courses at One Education; we provide a rich learning experience. After purchasing a course from One Education, you get complete 1-year access with tutor support.
Our expert instructors are always available to answer all your questions and make your learning experience exquisite.
After completing the Copywriting Level 4 Diploma, you will instantly get an e-certificate that will help you get jobs in the relevant field and will enrich your CV.
If you want to learn about this topic and want to get professional qualifications, you should consider this Copywriting Level 4 Diploma from One Education.
There are no hidden fees or exam charges. We are very upfront and clear about all the costs of the course.
The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace.
You are taught through a combination of
- Video lessons
- Online study materials
Will I receive a certificate of completion?
Upon successful completion, you will qualify for the UK and internationally-recognized professional qualification and you can choose to make your achievement formal by obtaining your PDF Certificate at a cost of £9 and Hard Copy Certificate for £15.
Why study this course
Whether you’re an existing practitioner or aspiring professional, this course will enhance your expertise and boost your CV with key skills and an accredited qualification attesting to your knowledge.
The Copywriting Level 4 Diploma is open to all, with no formal entry requirements. All you need is a passion for learning, a good understanding of the English language, numeracy and IT, and to be over the age of 16.
|Section 1: Introduction|
|Unit 1: Welcome to the Copywriting Course||00:05:00|
|Unit 2: Course Overview||00:04:00|
|Section 2: Introduction to Copywriting|
|Unit 1: What is Copywriting||00:05:00|
|Unit 2: Elements of Great Copy||00:11:00|
|Unit 3: Traditional vs Modern Copywriting||00:04:00|
|Unit 4: Career Options for Copywriters||00:12:00|
|Unit 5: Job Description and Responsibilities of a Copywriter||00:06:00|
|Unit 6: Copywriting vs Content Writing: The Difference||00:04:00|
|Section 3: Core Concepts of Copywriting|
|Unit 1: What is a Short Form Copy||00:03:00|
|Unit 2: What is a Long Form Copy||00:02:00|
|Unit 3: Types of Tones Used for Writing Copy||00:06:00|
|Unit 4: Which Types of Tone You Should Use||00:07:00|
|Unit 5: Identifying the Target Audience||00:06:00|
|Unit 6: Qualities That Will Make You a Successful Copywriter||00:06:00|
|Section 4: Marketing Tactics to Write Copy That Sells|
|Unit 1: The Secret to Understand Buyer’s Mindset||00:04:00|
|Unit 2: Never Make Your Copy Look Like an Ad||00:05:00|
|Unit 3: 2 Second Hack to Become a Successful Copywriter||00:05:00|
|Unit 4: Features vs Benefits||00:04:00|
|Unit 5: The Shocking Truth about Buyers & Customers||00:04:00|
|Unit 6: So What Test||00:05:00|
|Unit 7: FOMO: How to Use This Most Powerful Marketing Tool||00:08:00|
|Unit 8: What’s in It for Me||00:04:00|
|Unit 9: The Secret to Sell Instantly||00:05:00|
|Unit 10: Leveraging the Power of Emotions||00:04:00|
|Section 5: The Copywriting Process: 9 Steps to Make It Easier For You|
|Unit 1: Steps in the Copywriting Process||00:08:00|
|Unit 2: Understand the Product||00:06:00|
|Unit 3: Performing Competitor Analysis||00:12:00|
|Unit 4: Create a Buyer Persona / Customer Avatar||00:06:00|
|Unit 5: Writing the copy||00:01:00|
|Unit 6: Editing the Copy||00:02:00|
|Unit 7: Adding Design Elements + Media||00:07:00|
|Unit 8: Publish the Copy + Promotion||00:02:00|
|Unit 9: Checking the Conversion from Copy – Measuring Results||00:03:00|
|Section 6: Copywriting Formulas|
|Unit 1: AIDA: The 4 Step Formula||00:05:00|
|Unit 2: Storytelling: Best Tool for Converting Readers into Buyers||00:05:00|
|Unit 3: 3 STEP Formula: PAS||00:06:00|
|Section 7: Headlines|
|Unit 1: Section Introduction||00:01:00|
|Unit 2: Intro to Headlines||00:07:00|
|Unit 3: Importance of Headlines||00:03:00|
|Unit 4: Formula to Write Amazing Headlines (Everytime)||00:09:00|
|Unit 5: How to Use This Formula (With Examples)||00:02:00|
|Unit 6: Free Tool to Create Attractive Headlines||00:03:00|
|Unit 7: Practice Exercise||00:01:00|
|Section 8: 6 Hacks to Write Headlines That Readers Cannot Resist|
|Unit 1: Section Intro||00:02:00|
|Unit 2: Headline Hack # 1||00:01:00|
|Unit 3: Headline Hack # 2||00:02:00|
|Unit 4: Headline Hack # 3||00:02:00|
|Unit 5: Headline Hack # 4||00:04:00|
|Unit 6: Headline Hack # 5||00:02:00|
|Unit 7: Headline Hack # 6||00:03:00|
|Unit 8: Quick Recap||00:01:00|
|Section 9: Creating the Copy|
|Unit 1: Creating Call to Actions (CTA) That Reader’s Cannot Resist||00:04:00|
|Unit 2: Focus on the Customer||00:06:00|
|Unit 3: How to Write a Conversational Copy||00:03:00|
|Section 10: Hacks & Tips|
|Unit 1: Collect Winning Pieces||00:04:00|
|Unit 2: 3 Extremely Powerful Words That You Must Use in a Copy||00:02:00|
|Unit 3: Using Customer’s Words||00:05:00|
|Section 11: Practice Exercises|
|Unit 1: Recreate Ads||00:01:00|
|Unit 2: Record Your Copy||00:02:00|
|Section 12: Conclusion|
|Unit 1: Conclusion||00:01:00|
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